A motivational environment for "Quality" is created by the leadership and management within the organisation. There is a need to define the roles of each level of management and the techniques that should be used to create positive morale.

Management Of Morale: 8 TIPS TO INCREASE MORALE

• Honesty
• Sensitivity
• Listening
• Communications
• Follow-up
• Reinforcing salary increases
• Recognition/ reward behaviours
• Identifying informal leaders

Honesty
Honesty is very important within an organisation as it builds trust among the employees and employers.

Sensitivity
Be ever-sensitive to the feelings of people within the organisation as each individual brings a unique personality with family, religious and cultural backgrounds to the organisation.

Listening
Listening is an essential skill for everyone as it plays an important role of understanding individual position and hence, satisfying their needs.

Communications
Communications is a constant process of transmitting information up, down, and across the organisation. Therefore, effective communication is important to a organisation's productivity.

Follow-up
Follow-up in all key items that deal with personnel issues will show a firm's concern of the welfare of the employees.

Reinforcing salary increases
A salary increase also has a positive impact on the morale of the employees.

Recognition/ reward behaviours
Simply because positive behaviour that is rewarded will get repeated and vice versa.

Identifying informal leaders
Informal leaders are individuals who are not a member of the management team but do possess a strong influence on the behaviour of employees within the organisation. They must be identified and managed to ensure their influence is in a positive direction.

In addition to the above mentioned ways of increasing morale of employees, an effective leadership is also needed in order to communicate the vision and create support within the organisation. Leadership will be the main driving force behind excellence within the organisation.

To become an effective leader, you need to accomplish the following standards:

• Leaders maintain respect
• Leaders are knowledgeable
• Leaders work effectively with people
• Leaders utilise and tap every resource
• Leaders capitalise on the organisation environment and the leadership of others.
• Leaders are inspired and enthusiatic
• Leaders possess superior motivation